FAQ - Homeowners Marketing Services

Frequently Asked Questions

What are the advantages to targeting new homeowners over renters? Why not just use a mover list?

We know that new homeowners have excellent credit. They are qualified buyers with greater propensity to spend than renters.
New homeowners also have more buying decision power than renters.
A renter is often limited to what he can and can’t do in their dwelling and is less willing to spend money on someone else’ investment.

Homeowners Marketing Services lists do not include renters.

Why Target New Homeowners?

New Homeowners Are The #1 Buying Segment In America
Even in the worst economy, new homeowners need new products and services as soon as they move in! Businesses will grow by reaching them quickly while their demand is hot. Targeting new homeowners using HMSI mailing lists is a consistent way for businesses to acquire new customers. As the fastest and most reliable data compiler of home purchasers for more than 40 years – we know what works! No other demographic is more responsive to direct mail efforts than new homeowners, at the time of moving into their new property.

  • 20% of families nationwide move each year
  • 72% of new homeowners will spend $10,000-$60,000 in the first year
  • New homeowners have excellent credit and will spend money on their new investment
  • Homes purchased (especially in today’s economy) need repairs, remodeling and new decor
  • Families need services in their new neighborhood; unlike renters, they have decision power with greater propensity to spend

Why should I market to new homeowners and why is timing so important?

Why market to new homeowners?

  • They have no buying loyalty in their new community
  • There is an “immediate” demand for all types of products and services
  • Their Buying habits are formed during the first 30 days after their move
  • The majority of their new purchases happen within the first 90 days

Why timing is so important?
Because of 2 reasons:

  • Competition – you want to reach them before a competing service or professional gets to them
  • Habits – the longer you wait, or use an aged list (which means you’re reaching them when already settled in) chances are they already developed some habits and know local spots, shops, and maybe even got some referrals from friends and neighbors

Our list is collected and compiled from the right kind of data, based on events that lead you to a new homeowner in the exact time frame of moving into a newly purchased home.

If you use the list wisely and in timely fashion, it is one of the most affordable targeted marketing tools available today.

What are the benefits to using Homeowners Marketing’s new homeowner mailing lists?

On average, 20% of families in the U.S. move each year. The new homeowner is anxious to find businesses and professionals in their new community that can fulfill their immediate needs and wants. They will spend more within the first 90 days of their move than the will after they settle in. Our reliable and accurate mailing list is your key to growing your business by targeting hot prospects ready to buy now.

 

What’s the best way to maximize response using Homeowners Marketing new homeowner mailing lists?

Keep in mind – new homeowners have immediate demands for goods and services as soon as they move in. Marketers should reach them quickly before the competition. Homeowners Marketing Services compiles new homeowner data daily to maintain the freshest and fastest mailing list available. Businesses will generate new customers with a steady stream of targeted direct mail campaigns. Timing is everything. A new homeowner’s buying window is extremely short. Get there first. Introduce your products and services with relevant offers and incentives that will drive a prompt response. Our experts will show you how.

Given the current state of the economy, why should my business spend marketing dollars targeting new homeowners?

Especially in this economy, businesses should be targeting new homeowners to get new customers. They are credit rich and recession proof. There’s no better time to grow your business using our list. New homeowners are the #1 buying segment in America with excellent credit and money to spend on protecting their new investment. Many new homeowners are buying foreclosures and short sales below market value. Most of these homes need a lot of work – everything from roof to floor. And, regardless of economic conditions, new homeowners need to find new resources, services and commodities in their new location.

How fast does Homeowners Marketing Services provide new homeowner names and addresses?

We are the fastest new homeowner data compiler in the United States. In most metropolitan areas, we deliver lists 3 weeks faster than other competing list company. We compile new homeowner data on a daily basis directly from the deeds as soon as they are recorded. For more than 40 years, HMSI has taken pride in fulfilling our commitment to provide the fastest, most up-to-date lists in the industry.

Why not just advertise my business in the newspaper or Yellow Pages?

Homeowners Marketing Services provides fresh, fast, leads so that businesses can reach qualified prospects quickly.

Your business needs customers.

We target buyers!
New homeowners need your products and services before newspapers even know they are there and Yellow Page ads only come out once a year.

Our mailing lists reach buyers other mediums can’t reach at that speed & timing if at all.

What types of clients use new homeowner mailing list to acquire customers?

Over 3,000 businesses use our mailing lists every week and more than 1,000 businesses use HMSI subscriptions as their main lead source for new customer acquisition and many have been HMSI members for more than 25 years. Our clients range from small business to franchises to large corporations. The types of businesses that benefit from using our lists are quite extensive.

Read more in our solutions section to see what business niches find a good fit using our mailing lists for their marketing campaigns.

OK, I’m convinced, what should I do with your list and how fast should I act?

The new homeowner buying window is extremely short so reach them quickly to drive response.
Introducing your products and services FIRST is key to getting their business.

  • Welcome new homeowners to the neighborhood
  • Introduce them to your products and services
  • Reach new homeowners quickly – before your competitors
  • Drive them to respond with relevant offers and discounts … and test, test, test

My direct mail campaign didn’t drive the results I expected. What went wrong?

Results driven marketing begins with the right data.
We’ve given you the right list so chances are you need to re-evaluate your mail piece.

Test multiple offers to see what drives the best response:

  • Is your call to action compelling?
  • Is your phone and contact information easy to find?

Download our FREE “Guide To Success” to learn how you can make your direct mail work. Contact our list experts and request samples.

 

How Much Does It Cost ?

Depending on the average monthly count, the cost per name will range from 9-25 cents on a subscription billed monthly and delivered weekly. Please give us the areas you want and we will get back to you by the next business day.

You can also use our postage calculator tool to estimate the postage costs of your intended campaign.

Between the cost of the leads (data) and the mailing (postage), you have addressed almost 100% of your campaign costs. Why? Because if you choose to run a DYI (do it yourself) style campaign, you can print your own letter or postcard using your home or business printer. You can even personalize your mail piece using our list and Microsoft office word.

Should you decide to “go big” and spend money on design and professional printing, this will add onto your campaign costs.

We often advise small and starting businesses, to doguerrilla marketingby doing as much as they can themselves, using the resources they already have at home and in their business. The ROI (return on investment) can be huge when you execute simple but effective marketing campaigns consistently and persistently – which is why our way of mailing each week is so effective for creating a “cash flow” of new customers, a bit more each week, as your business grows with it.

Submit Your Questions